Spanish consumers have appetite for grass-fed lamb

 Spanish consumers have rated English Quality Standard grass-fed lamb highly in blind taste tests carried out by Eblex. Consumers at three different Spanish locations with a tradition of high lamb consumption rated English lamb equally to Spanish lamb, with no clear preference between the two. It is hoped the research, carried out with 476 people in Catalunia, Aragon and Extremadura, will encourage more Spanish buyers to consider fast-growing breeds of lamb reared on rain-fed pastures, which they have traditionally shunned out of a perception that it has too strong a taste compared to their milder, grain-fed domestically produced lamb. Jean-Pierre Garnier, Eblex head of export services, said: “Traditionally, we have faced a wall with some Mediterranean countries, particularly in Spain,...

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